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Staff Report
6:55 pm PST February 28, 2021

Condolences are pouring in for Fred Segal, the L.A. fashion icon and longtime Malibuite who died Friday in Santa Monica.

He was 87.

Segal got his start more than five decades ago with a 350-square-foot shop in West Hollywood selling denim. It was called Pants Only and it was the first jeans-only store.

The shop with his name opened on Melrose Boulevard in 1961. His style and business grew, attracting many celebrities along the way, and today Fred Segal stores, owned by the Global Icons brand, are sharing an “authentic West Coast lifestyle experience” around the world.

“For decades, notable L.A. born brands have been discovered exclusively through the eponymous retailer, following Fred Segal's vision for fashion liberated by lifestyle and inspired by design,” according to the Fred Segal website.

As Surfside News reported, the store in Malibu, which opened in 2019, is the first to feature a wine bar. However it’s not the first Fred Segal store in Malibu. In the 1970s, the original Fred Segal Malibu was located across Cross Creek Road, known today as Malibu Country Mart, which Segal developed that same decade.

In announcing Segal’s passing, Alex Leon, account manager at Autumn Communications, which represents Segal, called him “a true artist who dedicated his life to evolving as a human being in every aspect.”

“He challenged us to expand our minds and our hearts, to go deeper and to do better … He was an innovator, a forward thinker, a rule-breaker, a mentor to so many, such a lover of life and a humanitarian. Anyone who knew him felt his powerful energy. He worked his whole life to have self-love and to teach all of us to love one another. To the very end, he inspired us to never give up. He will be forever loved and celebrated.”

Said one Twitter user, "Iconic store and man. RIP." Said another, "You shaped LA style for the past 6 decades. Shopping at your store made me feel so, so cool and chic."

Segal is survived by his wife, Tina, five children, 10 grandchildren, two great-grandchildren, and Tina's other two children and grandson.

Memorial contributions may be made to the Segal Family-United World Foundation, 10960 Wilshire Blvd. Suite 1100, Los Angeles, CA 90024.