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Jenny Lorber, who was last seen May 23, grew up in Southern California, spending time at her grandparents' home in Malibu. (Photos Submitted)
Jenny Lorber, 30, is an artist who runs an online jewelry store, Pulso.
A search party for Jenny Lorber is being organized by her friends and family for 10 a.m. Sunday, June 2.
Lorber's rental car was found on Pacific Coast Highway at Paradise Cove.
Joe Coughlin, Publisher
8:09 am PDT May 30, 2019

The search continues for 30-year-old Jenny Lorber, a Colorado resident last seen in the late-evening hours of Thursday, May 23, near Paradise Cove in Malibu. 

Lorber is a Southern California native, spending most of her childhood in the Los Angeles area, according to family members. Her grandparents, Norman and Joyce, owned a home on Paradise Cove for more than 30 years, said Rosie Sanchez, Lorber’s lifelong friend, speaking on behalf of the family.

The LA County Sheriff’s Missing Persons Unit has led the search since Thursday evening, a day after Lorber reportedly arrived in Malibu after flying from Utah to LA. 

On Saturday, May 25, authorities found Lorber’s rental car — a 2018 Toyota RAV-4 — parked on Pacific Coast Highway at Paradise Cove.

According to Sanchez, Lorber did not inform friends or family she was traveling to LA and once she arrived only informed a “select few” with vague details. 

Growing up, Lorber spent a lot of time in Malibu, as well as Venice and Culver City, Sanchez said. She graduated from the University of California at Santa Barbara with a degree in international relations before spending a lot of time traveling the world. 

Lorber lived for a time in Moab, Utah, before recently moving to Denver to study acupuncture at Five Element School in Boulder, Colo., Sanchez said. 

An artist, Lorber owns and operates the online jewelry store Pulso Jewelry. A portion of Pulso sales was donated to “social and global causes for change,” according to the website, pulsojewelry.com.

“I view my work as an opportunity to spotlight images and stories that raise consciousness about human rights and environmental issues,” a post from Lorber on the site reads. “It is our responsibility as producers, as consumers and as humans to take care of one another and our planet.”

Family and friends of Lorber had organized a search party independent of the LA County Sheriff’s Department.

Lorber’s friend Sky LaBrot is helping run the search and said volunteers should wear hiking shoes as the party “will be canvassing the surrounding areas.”

Sanchez said called Lorber a “beautiful soul” who loved to read and cook. 

“She has the most beautiful laugh and a huge smile with dimples you’ll never forget,” she said. 

Anybody with any information in regard to Lorber or the night she went missing are asked to contact the LA County Sheriff’s Sgt. Mike Rodriguez or Detectives Abraham and Pereida at (323) 890-5500.

Callers can remain anonymous by calling Crime Stoppers at (800) 222-8477 or visit LAcrimestoppers.org.