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Malibu retailers join to support Sea Save Foundation

Denali, who belongs to Sea Save Foundation Director Georgienne Bradley, models some of the garb at Malibu’s Alice and Olivia, one of the retailers which participated in the foundation’s recent Malibu Unites for Ocean Love campaign. Photos by Jay Ireland
Malibu-based Sea Save Foundation attended the Convention on International Trade in Endangered Species of Wild Fauna and Flora conference, commonly known as CITES, last year and will attend the next one in Sri Lanka in 2019.
Lauren Coughlin, Editor
9:30 am PDT August 9, 2017

When it comes to supporting the wellness of the ocean, it’s easy for Malibu to get on board.

From July 28-30, 21 local businesses came together to back Sea Save Foundation by donating a portion of their proceeds from those days to the Malibu-based nonprofit. 

Retailers that joined in the effort, coined Malibu Unites for Ocean Love, were: Tavern 1 Grill & Tap House, Blue Malibu, Malibu Rugs, Alice and Olivia, stylist Billy Segorski and others at Malibu Beach Salon, Spic & Span Cleaners, Room at the Beach, Jamie Malibu, Pebbles Topanga, Pistol & Lucy, Il Sandalo, Nati, Gifted, Chipotle, Planet Blue, and Malibu Car Wash & Detail. 

Additional sponsors were: Armsfield Design and Construction, PC Greens, Pinnacle Estate Properties, D’Amore’s and Zuma Jay’s.

Sea Save Foundation Director Georgienne Bradley said the campaign was two-fold. In addition to providing funding, it also served as a way to reach the Malibu community. 

“We’ve really decided that this year we want to do a lot of outreach,” Bradley said. 

Bradley wasn’t sure of the total fundraising amount as of Aug. 2, but said she felt it was a success on the outreach side.

“Our objective was more to start developing partnerships,” Bradley said. “I hope we raised the money, but that’s not really why we hosted the event.”

Sea Save was founded in 2004 and has an office on PCH near the Malibu Pier, but its work often takes it around the world. 

Bradley explains that the organization is heavily involved in international policy. 

In June, the Sea Save team attended the Ocean Conference at the United Nations Headquarters in New York, where they discussed issues including ocean pollution, over-fishing, and the effects of climate change.

Currently, Bradley and her fellow crusaders are focused on preparing for the 2019 Convention on International Trade in Endangered Species of Wild Fauna and Flora conference, commonly known as CITES, in Sri Lanka. At that meeting, the international community will decide which species are placed on the endangered and threatened list. 

“Sea Save Foundation has had significant impact protecting ocean animals and plants, including impacting the shark fin trade,” a release from Sea Save stated. “As an apex predator, sharks are the lions of the oceans and function to help keep the web of ocean life in balance and healthy.”

Sea Save further noted that the Pacific Ocean’s hammerhead shark is at “considerable risk” of being poached and overfished for the shark fin soup market. 

“After helping pass law in California to stop the sale of shark fins at home, Sea Save Foundation helped stiffer international protections to be passed at CITES for the shark fin trade,” a release from the foundation noted.

It’s a critical effort for Bradley, who maintains that the ocean’s health relies on the existence of keystone species such as sharks.

On the more local level, Bradley hopes to help the general public understand and raise awareness of ocean-related matters. Past efforts have included Sea Save’s Give ‘Em The Fin campaign, which created a photo mosaic out of 20,000 images of individuals saying “no” to shark fin soup. The mosaic can be viewed at sea

Bradley encouraged anyone who wants to get involved with Sea Save to visit its website,

Further, she said, financial support is always appreciated. And finally, anyone who is looking to volunteer in accounting, data entry and filing roles is always welcome to contact Sea Save Foundation.