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Malibu Country Mart's Encore does it all again in new location

Colorful attire aplenty fills out the inventory at Malibu’s Encore boutique, which recently opened the doors of its new location in Malibu Country Mart. Photos by Barbara Burke/22nd Century Media
(Left to right) Melanie Flamminio, Encore Assistant Manager Tara Stern, Owner Diana Day and Shelley Schuster pose outside of Encore’s new storefront, which it moved to after 24 years in its prior location.
Vibrant swimwear is on offer at Encore in Malibu Country Mart.
Beach attire, casual dresses, cocktail dresses and accessories are among the items Encore carries.
Shoes and totes round out the items available for purchase at Encore in Malibu.
Barbara Burke, Freelance Reporter
11:05 am PDT June 16, 2017

After 24 years, Malibu’s Encore boutique has moved, but it didn’t go far.

Encore welcomed new and established customers into its new, beautiful location at 3900 Cross Creek Road, Suite 7, in Country Mart with a grand opening celebration on Wednesday, June 7.  

“Thirty-three years ago when I came to America from London, I saw these shops and thought I would like to have a store here one day,” owner Diana Day said. “At the time, I was a mommy with two babies. But, look, here I am with this wonderful new store location. We were one of the longest-running tenants in the Country Mart for years.”

Customers admired the store’s specialty items, such as the collectible socks that feature wildlife and other ephemera that are perennially popular as stocking stuffers for the holidays and enjoyed by customers of all ages throughout the year.

“Diana’s grace and elegance has been such a positive influence for not only her clientele, but the entire community,” said Lanie Koch as she surveyed the bright, cheerful array of beautiful clothing, accessories, and accoutrements at Encore’s new location. “She is simply lovely.”

Dazzling dresses, both casual and dressy, almost shout, “come on, try me on!” Fun, tropical prints beam amidst an impressive array of beach bags and handbags.

“We believe in color,” said Tara Stern, the assistant manager and Day’s daughter. “Being in California near the beach, one might as well enjoy wearing colors.”

An impressive array of hip, practical beach bags beckons one as she scans the selection of merchandise, only to be distracted by beautiful swimsuits. 

The store carries an impressive selection of items by designers such as Johnny Was, Ruby Yaya, Nicole Miller, Knitwit with its beautiful cashmere selections, Chaser, Brooklyn Hat Co., Living Royal which makes the whimsical socks, Chan Luu, and Anuschka, just to name a few.

“We’ve always been known for dresses, especially casual ones,” Stern said. “However, we always carry a great cocktail dress and we do tons of special orders and we order specific sizes and colors for customers when and where we can. Or, if someone has a special event, we’re happy to help her find that special piece.”

The boutique is bright and cheerful, and provides a relaxing and enjoyable shopping experience. 

“It smells so great in here, it’s pretty and fresh,” said customer Karri Meehan. “I like the fabrics. It’s a fun, bright, cute store. It’s adorable.”

Encore lives up to its name because the merchandise includes timeless pieces that one will be able to use again and again in many settings. The dresses, bags and accessories can easily segue from the beach to a casual lunch or evening event in Malibu.

“It’s named Encore because fashion comes around again and again,” Stern said. “Our products are always changing.” 

Loyal customers dropped in throughout the day, admiring the new space and picking up a little something along the way.

“I’m so excited that Encore has this bright, beautiful space,” longtime customer Shelley Schuster said. 

Carol Bird agreed. 

“This is the best store in Malibu,” she said. “I’m so happy it is here. Diana has such incredible taste. The inventory is changing all the time. The store always has something to lift your spirits.”

Attention to detail is the secret to Day’s success. 

“We offer a very personalized shopping experience and we are available for private styling consultations,” Stern said.

Panache. Style. Color. Sophistication. That’s Encore.

Coming soon to Encore

What: Encore will host a Go Silk trunk show, featuring clothing made of washable silk. Go Silk will be showing its fall and holiday collections for preorder and will have some current styles available immediately. Champagne will be served. 

When: Noon-6 p.m. Friday, July 14

Where: Encore, 3900 Cross Creek Road, Suite 7, Malibu

For more information, contact:


Instagram/Facebook: @EncoreMalibu

Phone: (310) 456-7292